Est. 2018 · Reissued
WRONG
fonts
The right words. The wrong fonts. T-shirts that mean well and look completely incorrect.
Shop the catalog →
Est. 2018 · Reissued
The right words. The wrong fonts. T-shirts that mean well and look completely incorrect.
Shop the catalog →The greatest typographic crimes we've committed to cotton.
The whole idea
A perfectly good sentence,
ruined by the font.
Every shirt says something true, sincere, or aggressively dumb — then sets it in a typeface that has no business being there. "Resist" in a wedding script. "Sunset" in a military stencil. "Pee Pee" like a luxury perfume. It shouldn't work. It doesn't. That's the point.
Read the manifesto
Each design is hand-mismatched. The kerning is fine. The decision was not.
Soft, durable, ring-spun tees that outlast the joke by a decade.
Printed in short runs. When a wrong font sells out, it stays wrong forever.